Abruptly, immediately, instantaneously the topography dramatically goes from flat grassland besieged with billboards to the spectacularly gnarled Badlands.
Out of nowhere the South Dakota plains give way to layers of soft shale, clay and limestone that wear away at a rate of about an inch a year… CONTINUE READING >>
To break up the monotony along the way, or perhaps because of it, there are signs. Millions of signs. This is the home field of the billboard. Every business garishly competes for attention. Out there, you’ve got to have a gimmick. See the World’s Largest this, five-legged that, First Ever this or two-headed that. Almost any collection becomes… CONTINUE READING >>